If music has the power to vilify sharks, does it also have the power to save them? Sharks ReScored is a conservation initiative that uses music to change our perception of a species we've been taught to fear. In celebration of "Shark Week", I was tasked with crafting an experience where we invited fans to see if music can change their perspective of sharks. Using innovative eye-tracking technology, users could switch between two soundtracks playing over the same shark footage. Looking from your left eye triggered menacing music. Looking from your right played the new soothing soundtrack.